Starting a new business on a shoestring? Looking for ways to stretch your small business marketing budget? Here are no-cost, high-impact methods to advertise and promote your business online.
What’s the best way to promote your business ? How can you advertise your business and get your name in front of potential prospects when money is tight or you’re just starting up ? How can you get the word out about your business in the most affordable way?
Promoting a business online is an ongoing challenge for small businesses. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune.
- Plan your start promote business online. Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO of the company, the director of human resources, or a 37-year-old working mom? Will you find them on Twitter, Google Plus, Pinterest or Facebook? What about in-person networking at local business meetings? Will they be searching for your type of product on Google or Bing? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase? Write your answers down, and refer to them before you start any new marketing tactic. Use this marketing plan worksheet to gather your information.
- If you don’t have a website, get one single click. If you can’t afford to have someone custom-design your website, put your site up using one of the companies like themeforest.net that provide templates and tools that make it easy to create a basic website.You want to customize your theme contact www.sreethemes.com.
- Set up a listing for your business in search engine local directories.
Google and Bing both offer a free listing for local businesses.
To get listed on Google, go to Google My Business.
To get listed on Bing, go to Bing Places for Business
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